12Commerce Features
Automation with WhatsApp Bots
Automation tools, including WhatsApp bot flows connected through Meta integration, let stores share products and handle ordering steps automatically. Routine parts of the sale keep moving while your team focuses on conversations that need a human.
What you can do with automation with whatsapp bots
Keep your store active even when you are not available.
Automated product sharing
Product links and catalog information can be shared automatically through the Meta/WhatsApp integration.
Order flow continuity
Routine ordering steps continue even when no one is actively chatting.
One product source
Bots reference the same catalog as your store, so customers see current products.
Built on an official integration
Automation uses the Meta integration rather than unofficial scraping tools.
The problem it solves
Small teams cannot answer every chat instantly, yet slow replies cost sales. Businesses need the store to keep working — sharing products, capturing interest, and handling routine steps — outside working hours.
Who it is for
Merchants using WhatsApp as a sales channel who want automated product sharing and order flow during busy periods and off-hours.
How it works
A simple workflow that fits how stores already operate.
Connect via Meta
Link your products and WhatsApp setup through the Meta integration from the dashboard.
Let routine steps run
Product sharing and order steps happen automatically for customers who engage through chat.
Step in when it matters
Your team handles confirmations and questions that need a human touch.
Explore related features
Automation with WhatsApp Bots checklist
- Automated product sharing
- Order flow continuity
- One product source
- Built on an official integration
- Connect via Meta
- Let routine steps run
- Step in when it matters
Frequently asked questions
Answers about this 12Commerce feature. Anything specific to your plan or store can be confirmed with the team.
What can the WhatsApp bot do?
Through the Meta integration it can share products from your catalog and keep ordering steps moving when you are unavailable.
Is this a replacement for customer service?
No. Automation handles routine steps; your team still manages the conversations and fulfilments that need attention.
Does automation require a Meta ad budget?
No. The automation connects your catalog and chat flows through Meta’s integration; it is not tied to ad spend.
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