12Commerce Features
Product Management with Add-Ons
Product management covers catalogs, categories, and variations. Merchants describe products once — including options like sizes and colors, plus custom add-ons — and those details stay consistent across the widget store and WhatsApp ordering.
What you can do with product management with add-ons
Add products, categories, variations, and custom add-ons that match how you really sell.
Products and categories
Organize your catalog so customers can find what they want quickly.
Variations and options
Add sizes, colors, or other options to a single product instead of duplicating listings.
Custom add-ons
Let customers customize their order where that matches your business — from extras to personalization.
One catalog, all channels
Product data stays the same across widget stores, websites, and WhatsApp ordering.
The problem it solves
Real products are rarely simple: a shirt comes in sizes and colors, a food item has add-ons, and a service has options. Platforms that force flat product lists make stores inaccurate and orders messy.
Who it is for
Merchants selling products with options — apparel, food, electronics, gifts — and anyone who wants one clean catalog for all sales channels.
How it works
A simple workflow that fits how stores already operate.
Add a product
Enter name, price, description, and images in the dashboard.
Define options and add-ons
Add variations like size or color, plus any custom add-ons customers can choose.
Publish to your channels
The product appears in your widget store and is available for WhatsApp orders.
Explore related features
Product Management with Add-Ons checklist
- Products and categories
- Variations and options
- Custom add-ons
- One catalog, all channels
- Add a product
- Define options and add-ons
- Publish to your channels
Frequently asked questions
Answers about this 12Commerce feature. Anything specific to your plan or store can be confirmed with the team.
Can I sell products with sizes and colors?
Yes. Variations such as size, color, and other options are supported on a single product listing.
What are custom add-ons?
Add-ons are optional extras customers can include with a product, such as toppings, gift wrapping, or personalization.
Does my catalog stay in sync across channels?
Yes. The same product records power your widget store and WhatsApp ordering, so there is one source of truth.
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