12Commerce Features
Custom Fields & Product Page Builder
Each product can carry custom content fields — over 40 types including text, rich text, images, galleries, video, tables, FAQs, accordions, countdowns, maps, and embeds. The product detail page (PDP) builder then composes the page per product: a wedding card page can look completely different from a t-shirt page because it is built differently.
What you can do with custom fields & product page builder
Build product pages that tell each product’s own story — dim tables, fabric videos, FAQs, and more.
40+ custom field types
Text, rich text, HTML, images, galleries, video, tables, key-value pairs, FAQs, accordions, buttons, maps, countdowns, badges, and more.
Per-product page composition
Compose each product page with its own sections — size charts, care instructions, videos, testimonials.
Contact modes
Hide public prices with a contact-for-price mode and route inquiries to WhatsApp, phone, Messenger, or Instagram.
Up to 50 fields per product
Depth where your product needs it, without bloating products that are simple.
The problem it solves
Flat product descriptions cannot explain furniture dimensions, fabric care, or wedding-card customization options. Stores lose sales because buyers cannot see what they need to know.
Who it is for
Merchants whose products need explanation — furniture, apparel, food, gifts, print products — and anyone selling bespoke or configurable items.
How it works
A simple workflow that fits how stores already operate.
Add fields to a product
Choose from the field library and fill in content relevant to that product.
Compose the page layout
Arrange sections in the PDP builder — how the buyer experiences the product.
Publish
The product page renders with each section in place on your storefront.
Explore related features
Custom Fields & Product Page Builder checklist
- 40+ custom field types
- Per-product page composition
- Contact modes
- Up to 50 fields per product
- Add fields to a product
- Compose the page layout
- Publish
Frequently asked questions
Answers about this 12Commerce feature. Anything specific to your plan or store can be confirmed with the team.
What can custom fields do for my store?
They let each product explain itself the way it needs to — a furniture product can show a dimensions table while clothing shows fit videos.
Can I hide prices on some products?
Yes. Contact-for-price mode keeps pricing private and connects buyers with you via WhatsApp, phone, or social channels.
Is the PDP builder hard to learn?
No. It follows the same drag-and-drop approach as the widget builder — sections are added, reordered, and configured visually.
How many custom fields can a product have?
The platform supports up to 50 custom fields on a single product.
Ready to see 12Commerce in your store?
Start with a free trial and launch your online store in minutes — no credit card or technical setup required.
Build Stunning Stores FastSell Any Product, AnywhereGrow With Smart InsightsFull Business ControlBuild Stunning Stores FastSell Any Product, AnywhereGrow With Smart InsightsFull Business ControlBuild Stunning Stores FastSell Any Product, AnywhereGrow With Smart InsightsFull Business ControlBuild Stunning Stores FastSell Any Product, AnywhereGrow With Smart InsightsFull Business Control