12Commerce Features
Webhooks & Integrations
Outgoing webhooks notify external systems when events happen — a new order or submission — enabling Zapier-style workflows and custom integrations. Incoming webhooks receive and process events from social platforms, and widgets embed on external websites so the integration runs in both directions.
What you can do with webhooks & integrations
Push and receive events automatically — your store talks to the tools you already use.
Outgoing webhooks
New order, new submission — HTTP notifications to your systems automatically.
Incoming webhooks
Receive and process events from social platforms (facebookWebhook infrastructure).
Embed capability
Widgets embed on any external website, so integration flows both ways.
Public invoice links
Agency invoices share via public URLs — clients view and pay without logging in.
The problem it solves
Platforms that keep data locked in make automation impossible. Teams end up re-typing order data into CRMs and spreadsheets by hand.
Who it is for
Merchants and agencies automating workflows, plus technical teams connecting 12Commerce to their own systems.
How it works
A simple workflow that fits how stores already operate.
Set the event triggers
Choose which events — orders, submissions — should notify external systems.
Point your endpoint
Provide the URL where the webhook payload should be delivered.
Automate downstream
Your CRM, spreadsheet, or custom code reacts automatically to each event.
Explore related features
Webhooks & Integrations checklist
- Outgoing webhooks
- Incoming webhooks
- Embed capability
- Public invoice links
- Set the event triggers
- Point your endpoint
- Automate downstream
Frequently asked questions
Answers about this 12Commerce feature. Anything specific to your plan or store can be confirmed with the team.
Do I need coding skills to use webhooks?
Outgoing webhooks are configured in the dashboard — useful even without code when paired with no-code automation tools.
What events can trigger webhooks?
Typical triggers include new orders and new form submissions.
Can my own developers build on this?
Yes. Outgoing and incoming webhooks plus embed capability give developers a clean integration surface.
Is this limited to higher plans?
Integration availability follows your plan; check the pricing page for details.
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