12Commerce Features
Widget Marketplace
The widget marketplace is a public discovery destination: anyone can browse widgets and stores by category, search, and filters. Only qualifying widgets are listed, popularity signals display install and order counts publicly, and purpose-built indexes keep listings fast even as catalogs grow into thousands of products.
What you can do with widget marketplace
A public mall where shoppers discover stores — extra customers, zero marketing spend.
Public discovery mall
Category pages, search, and filters put stores and widgets in front of new shoppers.
Eligibility engine
Only qualifying widgets are listed, keeping the marketplace quality high.
Public popularity signals
Install and order counts display publicly, creating real social proof.
Built for scale
Cross-store query indexes keep browsing snappy as catalogs grow.
The problem it solves
A single store depends on its own audience. Merchants want their products in front of shoppers who would never find them through Instagram or Google alone.
Who it is for
Merchants who want distribution beyond their own channels, and shoppers looking for stores and products in one place.
How it works
A simple workflow that fits how stores already operate.
Build a qualifying widget or store
Complete your storefront and meet the eligibility checks for marketplace listing.
Get listed
Approved widgets appear with your store in the public marketplace.
Reach new shoppers
Shoppers browsing the mall discover your store alongside others.
Explore related features
Widget Marketplace checklist
- Public discovery mall
- Eligibility engine
- Public popularity signals
- Built for scale
- Build a qualifying widget or store
- Get listed
- Reach new shoppers
Frequently asked questions
Answers about this 12Commerce feature. Anything specific to your plan or store can be confirmed with the team.
Is the marketplace included?
The marketplace app is a public platform surface; listing eligibility is based on store quality and completeness.
Do I pay for marketplace traffic?
No. Marketplace listing gives merchants distribution beyond their own channels — no per-click marketing cost.
Who can get listed?
Widgets and stores that pass the eligibility engine’s quality and completeness checks.
How do shoppers find stores?
Category pages, search, filters, and public popularity counts guide discovery.
Ready to see 12Commerce in your store?
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